Welcome to BRUNATI

A modern watch brand born from a passion that has been passed down through generations. Our roots run deep: for eight generations, the love of watchmaking has been part of our family heritage. What once flourished on Zurich’s prestigious Bahnhofstrasse now continues in a new and contemporary form.

A Family Legacy That Keeps Ticking

For many years, my grandfather and father ran Brunati AG, a respected watch and jewellery store on Bahnhofstrasse in Zurich. Precision, craftsmanship, passion, and honest customer service shaped their daily work. As a child, I spent countless hours surrounded by tools, watch movements, and stories from the world of timekeeping, developing an early fascination for the mechanics and artistry behind every timepiece.

Although Brunati AG closed its doors in 2005, the tradition never disappeared. Instead, it became the driving force behind my dream of creating something of my own.

The Journey to BRUNATI

Many years later, I found myself searching for a watch that truly inspired me—something distinctive, full of character, and different from the ordinary. Yet I could not find anything that matched my vision.

That is when the idea of creating my own watch began to take shape:

A watch that combines modern design, traditional watchmaking craftsmanship, and exceptional quality at a fair price.

BRUNATI watches are not meant to be luxury objects alone. They are designed to be genuine expressions of value and quality—accessible, wearable, and created for people who want to experience true craftsmanship on their wrist.

Where Tradition Meets Modernity

Today, our watches are created with a clear philosophy:

Innovation in design. Precision in craftsmanship. Authenticity in character.

Every watch is assembled by hand in Stäfa, Zurich.

Every component is carefully inspected.

Every timepiece must meet the quality standards that have been upheld by our family for generations.

I stand behind every watch that carries the BRUNATI name—100%.

Close to Our Customers

BRUNATI Watches is a small, personal company, and that is exactly what makes the difference.

Your wishes, questions, and feedback are not a side note—they are at the heart of what I do. I look forward to connecting with you and helping you find a watch that truly suits you.

BRUNATI – Time That Carries a Story

With every watch we create, we continue the story of our family—reimagined for today, yet driven by the same passion that has inspired us for generations.

Thank you for becoming part of this journey.